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How to take care of your customers

Posted By Matt Bramanti On 30th May 2006 @ 09:54 In Out and About, Houston, Reviews, Business, Food & Drink, Products | 4 Comments

Pay attention, businessperson! I’m about to share a story of good customer service, and how you too can keep your customers from spending their hard-earned money at that piker’s store down the street.

A few days ago, I skipped down to [1] my local McDonald’s hamburgery and bought an [2] Asian Salad from the drive-thru. The salad comes with a little packet of sliced almonds, which provide a nice contract in flavor and texture to the greens and sweet dressing.

At least, they’re supposed to. I don’t know what these almonds tasted like, because when I opened the packet, I found the nuts covered in blue-green mold. I don’t mean a few spores here and there. This was a fully-functioning mold city.

I didn’t have time to deal with it then, so I just threw out the almonds, checked the rest of my salad for rot, and munched away. Eventually I called [3] McDonald’s corporate headquarters and talked to a very helpful young guy who took my complaint and promised to forward my concerns to the franchisee. Okay, whatever. At least I bitched to someone.
To my pleasant suprise, I got a call Friday morning from the restaurant’s owner, a woman whose name eludes me at the moment. She was very apologetic and seemed genuinely interested in my complaint. She was pretty embarrassed that there would be problems with such a high-profile, [4] much-ballyhooed product, and she pledged to investigate the matter.

She even offered to send me some gift certificates so I can come back in for free (hopefully) non-fungus-riddled food. I haven’t gotten them yet, but I figure it’ll be five bucks. Fine by me.
I am now once again a satisfied customer, and I’ll gladly go back to that McDonald’s, because that business proved it wants my patronage.


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URLs in this post:
[1] my local McDonald’s hamburgery: http://go.mappoint.net/mcdonaldsx/MapResults.aspx?&LOC=29.81%3a-95.46&
CT=29.81%3a-95.46%3a1%3a1&IC=29.81%3a-95.46%3aRedCircle4%3a&GAD1=McDonald's&GAD2=10450+NORTHWEST+FWY&GAD3=HOUSTON%2c+TX+77092&GCITY=HOUSTON&GSTATE=TX&GZIP=77092&GAD4=USA&DSN=MapPoint.NA&playland=1&drivethru=1&storeURL=&applicationURL=&IC_O=29.8003339148191%3a-95.4183779126709%3a33%3a&IC_D=29.81%3a-95.46%3aRedCircle4%3a&GAD1_O=&GAD1_D=McDonald's&GAD2_O=&GAD2_D=10450+NORTHWEST+FWY&GAD3_O=77008+(postal+code)%2c+Texas%2c+United+States&GAD3_D=HOUSTON%2c+TX+77092&GCITY_O=&GCITY_D=HOUSTON&GSTATE_O=&GSTATE_D=TX&GZIP_O=&GZIP_D=77092&GAD4_O=USA&GAD4_D=USA

[2] Asian Salad: http://app.mcdonalds.com/bagamcmeal?process=item&itemID=2693
[3] McDonald’s corporate headquarters: http://www.mcdonalds.com/corp.html
[4] much-ballyhooed: http://www.usatoday.com/money/industries/food/2006-04-17-salad-usat_x.htm

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